Shelby Beil stepped into a new role as President and CEO of TTCU Federal Credit Union on Oct. 1, replacing Tim Lyons, who held the role for 13 years.
Lyons served TTCU for 35 years, coming on board in 1989 when TTCU had assets of less than $200 million. He then was named President and CEO in 2011. Now, TTCU has grown to $2.6 billion in assets and 155,000 members.
This transition has been the result of a carefully thought-out succession process by the TTCU Board of Directors. With a 17-year tenure at TTCU, Beil's most recent role as Executive Vice President/Chief Financial Officer has been instrumental in shaping the organization's success, especially through establishing strong fiscal policies designed to help TTCU weather any economic conditions. TTCU’s 13% capitalization ratio is well above the 7% that the NCUA— the federal agency that insures credit union deposits—considers a well-capitalized credit union. Beil also has a deep understanding of the principles of a credit union and genuinely embraces the credit union motto of “people helping people.”
As TTCU prepares for this transition, Beil is grateful for the foundation that Lyons and those that came before him built.
“Tim has led the credit union with an eye for innovation and an unwavering commitment to integrity,” Beil said. “His dedication to financial empowerment of our members and community service has shaped TTCU to be more than a brand—instead, it feels like a family. This legacy will provide a foundation for everything we do moving forward.”
Over the past few decades, TTCU has been on a growth trajectory, allowing it to better serve its members by expanding TTCU’s physical footprint. Since 2011, nine new branches and a new corporate headquarters have been built, and TTCU merged with NEO Federal Credit Union in Miami in 2013, adding 3,000 new members to the TTCU family.
“This helped to maintain credit union services in far northeast Oklahoma,” Lyons said. “I firmly believe everyone should have easy access to a credit union. As not-for-profits, credit unions can often offer better services to their members.”
TTCU has also embraced technology across the board, transforming TTCU into a “digital first” credit union. A modern digital banking platform was launched in 2023, and TTCU continues to implement AI, robotic-process-automation and business intelligence productivity improvements.
TTCU has donated nearly $2.6 million to Oklahoma schools through its School Pride® program, created in 2007 to give back to local schools. TTCU members select from among over 67 debit card designs honoring area schools, and every time they use their debit card, TTCU makes a financial donation to the school. In addition, in 2020, TTCU launched the TTCU Cares Foundation, which has given out nearly $100,000 to teachers experiencing financial hardship. TTCU has also engaged with the community through supporting the Tulsa Area United Way, the Tulsa Regional Chamber and becoming the title sponsor of the TTCU Tulsa Run.
For TTCU’s leadership, everything comes back to TTCU’s mission statement: to be the trusted source for financial solutions.
“I feel confident that I’m leaving TTCU in good hands,” Lyons said. “Our leadership—including incoming CEO Shelby Beil—remains committed to putting our members first, always.”